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A Sizing Guide to Ecommerce Product Photgraphy

When it comes to Ecommerce photos, there are many sizing options available to choose from.  When creating product photography, it is important to consider the platform you will be using to upload the images to help make your decision.  In addition to file format, here are some basic guidelines to follow when making your selection for image sizing.

In general, ecommerce sites use three sizes –

Small: Thumbnails

These are small images (usually 100 x 100 or 200 x 200 pixels) that will appear in search result listings. Generally, the images are just large enough to show the basic shape, design and color of the product. Clicking on the thumbnail will launch either a separate product page or a larger version of the image.

Medium: Product pages

Every product you showcase needs a good product page-quality image. These images generally range from 640 x 640 pixels to about 800 x 800 pixels. They show multiple important perspectives of the item like front, side, top view, etc.

Detail Views/Zoom

Depending on the type of product you are showing, detailed close-ups may be extremely important. Any products where showing the texture, pattern, color or manufacturing details are needed to show the quality of the product will require zoom functionality.

This can be achieved in one of two ways. Either by taking separate close-up shots, or integrating a click-to-zoom/ mouse hover functionality. An image size of around 800 x 800 pixels to 1000 x 1000 pixels will work for this function.

Consult With an Expert

In many cases, ecommerce websites have their own photo size restrictions that over-ride the information listed above.  Check with the site first to determine the guidelines you’ll need to follow when uploading your images. Or, hire an expert product photographer, like the ones at ecommphotos.

So, in the end, what is the best image size for ecommerce photos?  The answer is – the size that works best for the site you are using.  Your options may be limited or chosen for you based on the vendor you are working with. Whatever image size you choose, always make sure to keep it consistent throughout the three categories.

Or, contact a professional product photography studio www.ecommphotos.com to provide you with all of your imagery needs, leaving sizing to the experts and more time for you to focus on your product.